Social Networking For HR – Driving Recruitment and Engagement
Social networks have risen to such popular heights because they satisfied a basic human need: to be connected to the rest of the world. by social media websites, users can create virtual communities that allow them to interact with like-minded individuals from all parts of the world. Because of the effectiveness of online communities in disseminating information, social media websites have become indispensable tools in various industries. These days, human resources social networking is becoming the new trend for HR professionals. They can put the strength of a social network to work in recruitment, employee engagement, increasing retention and more.
Recruiting with social media
Recruiting and brand building is social medias biggest use for human resources currently. Its not uncommon to find companies recruiting by social media such as Facebook and Twitter. HR professionals are recruiting employees using LinkedIn and applying nearly the same principles that marketing and advertising use to attract a particular targeted audience.
HR can maximize the use of social networking given the right strategies. Here are a associate of tips to keep in mind.
Go to the right networks
It doesnt make sense to analyze social networks that do not meet your targeted demographic. for example, if youre in search of a person to fit a high-level position such as a product manager, it would save you time if you stayed away from MySpace or other sites known for its younger subscribers. These networks are great if youre looking to recruit summer interns, entry-level employees or already college part-time job seekers.
Recruiting employees using LinkedIn is a great idea because the site is known for having subscribers who are professionals. It is a great search venue if youre looking for experienced individuals in nearly any industry.
Take the time to search
Its going to take a bit of practice to learn the ropes of human resources social networking. For starters, you want to master searching by these networks – streamlining each search to ensure that the results are trimmed down to the best candidates. You want to avoid using general searches because they come up with far too many results that you wouldnt be able to efficiently weed out.
Move or lose!
Its also important to observe that youre not the only organization or head-hunter recruiting by social media. Others have begun tapping into this technique long before you have started exploring it. So its important that you act on a qualified candidate as soon as possible because other people are sure to have their eyes set on that possible employee in addition.
already in cyberspace, appearances are everything. If youre going to put up a profile on Facebook or Twitter for recruiting, you want to continue a certain degree of professionalism in your pages. It seems obvious to say it, but its also important to be nice. Dont treat people rudely. information of mouth works fast, especially in a different online community. You dont want to be the subject of a blog post or YouTube video making the rounds of how you were unprofessional to a particular applicant.
Use social networks to promote employee engagement
According to studies, employee engagement can make your organization perform 2.6 times better than other companies. When employees feel passionate about the companys products and sets, sales enhance. Social networks can have a huge impact on employee engagement, and more and more organizations now use it to increase involvement and commitment among workers.
Using social networks, you can do all the three internal communication elements of successful workforce engagement – that is, TALK, LISTEN, and RESPOND. If Web 2.0 social networking is successfully integrated into your companys culture, you can send positive team building messages immediately, communicate to all employees faster, and get feedback right away.
Many successful companies (Shell, General Electric, Procter & Gamble) use Facebook to connect networks of employees who dont have the time to interact personally every day. They dont just rely on this social network for moment messaging. More importantly, they use it to send messages espousing emotional attachment, commitment, and involvement among employees – for example, stories about the companys charitable involvements, news about career growth possibilities, and recognition of exemplary performances. Social networks have a high success rate in generating engagement.
These are just a few of the many tips that you have to keep in mind when working with social networking websites. But at the end of the day, its nevertheless important to remember that the best way to connect with your workforce is directly and in person.