Personal appeal – Developing Four elements for Business

Personal appeal – Developing Four elements for Business




appeal. It’s good for business. Some people have it naturally, but anyone can develop appeal. The value of your appeal in terms of a business asset has to do with how well you influence others by connecting with them.

appeal as defined by Webster’s Dictionary: “A personal magic of leadership arousing special popular loyalty or enthusiasm.” Makes sense, doesn’t it, that inspiring loyalty and enthusiasm in your clients and colleagues is good for business?

These elements of appeal can be learned and improved:

1. Silent messages

2. Communication skills

3. Persuasiveness

4. Adaptability

1. Silent Messages: when someone meets you for the first time, most of their reception of you has to do with non-verbal aspects of you that include and go beyond insignificant body language.

There is also your energy level or your vibe, your body fitness, the tone of voice more than the actual words you say, etc. These transmit information about your level of caring. The person you’re meeting gets an impression of whether and how you value them.

To increase your appeal (magnetic personality), be aware of your silent messages and practice and attitude of service. Treat others as important, and you will attract and empower your clients and colleagues.

2. Communications skills: while this part includes speaking, an equally important part of communication is listening – a fact which many people forget when they are “communicating.”

To increase your appeal, practice the art of speaking succinctly and clearly. Since people would generally rather talk than listen, most of your business contacts will appreciate you for being direct and to the point.

use plenty of focused attention on developing your listening skills. Here are some behaviors to remember: make eye contact, smile, nod your head or make uh-huh sounds, lean toward instead of away. These seem like simple things, but if you look around you might notice that many people fail to do them.

Also, ask yourself, are you really listening, or just waiting for your turn to talk? When you really pay attention, you can learn valuable things about the person with whom you’re dealing. So, if you’re tempted to interrupt, take a thorough breath. Always seek to understand the other person’s point of view.

3. Persuasiveness. Surprisingly, this is best achieved by shifting the focus to the other person. analyze the problems you could help them solve or the opportunities you could help them seize. Ask questions that allow the other person to come up with the answers.

To increase your appeal, keep this in mind regarding persuasiveness: you get what you want by helping others get what they want.

4. Adaptability. Appreciate varied instead of merely tolerating that others don’t always do or want things the same way you do. The more you can get into the flow of someone else’s agenda (while remaining authentic), the more allurement you have to them.

To increase your appeal, forget the golden rule, “Treat others the way you would like to be treated.” Instead, figure out how to treat them the way *they* would like to be treated.




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